Leo Tortorici
Ph: 0447 037 612  Email: leo.tortorici@AmplifyBusiness.com.au

Leo is our Business Sales and Consultancy expert. With a Masters Degree in Marketing and the ability to talk underwater, Leo is a driving force behind the amplify business sales machine. He started out in the business banking world before getting into franchising where he was the second in charge of an international franchise company. Leo co-founded Amplify as a way both to bring his expertise to the local business community and to spend more time with his kids Gabriella and Luca, who he will spend hours talking about to anyone willing to stand still for that long. Leo brings boundless energy to Amplify, something the rest of the team appreciates unless it is before we’ve had our morning coffee. He’s a health food and fitness fanatic but despite his prodigious selling ability he still hasn’t been able to convince the last few hold outs in the office to come to Tough Mudder with him.

Martin Lo Surdo
Ph: 0432 653 576  Email: martin.losurdo@AmplifyBusiness.com.au 

Marty is our Franchise Recruitment and Sales specialist. As a keen supporter of Liverpool in the English Premier League and amateur midfielder Marty has learned to seek success in other areas, in particular in his professional pursuits. He’s gone from winning Australian Apprentice of the Year while growing his butcher shop to using his franchise recruitment stills to grow the Pack & Send franchise network beyond a hundred stores. Marty is the cooler head in the Amplify office, his calm as well as his MBA and decades of business experience are highly valued by the team even more than his unprompted endorsements of apple products. Marty is passionate about kebabs and perfectly cooked steak as well as growing the Wollongong business community which is why he co-founded Amplify Business Sales.



Rebecca Donoghue
Ph: 0437 575 200  Email: rebecca.donoghue@AmplifyBusiness.com.au

Beck is our Executive & Marketing Coordinator. Bringing a wealth of knowledge and enthusiasm to the Amplify Team. With an extensive background in Marketing, Event Management, Administration and Communication support. Beck’s focus is on assisting Martin, Leo and Rob with preparing businesses for a successful sale, making sure the key ingredients are in place to achieve the optimum result for their clients. Her friendly, extremely organised and professional “can-do” attitude guarantees both an efficient and enjoyable experience for all. With a natural ability to build genuine relationships with everyone she comes into contact with, Beck loves working with people and helping them achieve their goals. When not at work Beck enjoys spending time with her family, keeping fit and taking to the soccer field.

Julia Musumeci

Ph: 0499 949 669  Email: julia.musumeci@AmplifyBusiness.com.au

Julia is our Franchise Consultant. In her role, Julia conducts hundreds of interviews each month and helps prospective business owners find their perfect match with a franchise. Julia enjoys being in a role where she can make a difference and spending time engaging in activities that contribute towards our community. She takes her work very seriously and makes it her goal to deal with her clients in an honest and straight forward manner so they are fully equipped to make an informed decision. Persistent and determined with a focused, systematic approach Julia enjoys meeting new people and helping them achieve their dreams. In 2012 Julia graduated from the University of Wollongong with a double degree in Marketing and Psychology. During down time Julia has a passion for art and in particular painting. Inspired by animals and the way in which they live life each day she began painting in her teenage years with animals being her favourite subject matter, “Animals have no anxiety about how they should look or how they should be. They are completely free”.



Rob Noakes
Email: rob.noakes@AmplifyBusiness.com.au 

Rob is our Business Consultant. His grey hair belies his many years of experience working across multiple industries including Information Technology, Commercial Workspace, Media and Steel Manufacturing & Distribution. His diverse experience is a great asset given the great variety of businesses and industries that make up the Wollongong economy. Rob is a long time Leeds United fan, something no one in the office can laugh at given our equally tragic support of teams we are sure will one day be great. Rob has a great deal of love for the Wollongong community and in-depth knowledge of the regions marketplace from his time working for major players in the region including as an IT Customer Service Manager and Account Executive at BHP and BlueScope Steel to, Account Executive at Southern Cross Ten and Account Manager at the Illawarra Mercury and General Manager of the REGUS Wollongong Business Centre. He also has a great love and in-depth knowledge of the region's golf courses. In addition to his work at Amplify Business, Rob is a proud grandfather to Archie and Charlie.

Luke Martin

Ph: 0447 711 353  Email: luke.martin@AmplifyBusiness.com.au

Luke joins the Amplify Business team as the Franchise Development Manager. Luke connects with potential franchisees nationally wanting to take destiny into their own hands to achieve their personal and commercial goals. After spending over 20 years within the hospitality industry as a restaurant owner, operations manager and head chef, bringing teams together to reach their common goal. Luke understands the power of effective communication, connectivity, and the flexibility of having structures in place to obtain the “WIN/WIN” outcome for all stakeholders involved. Having spent the last two years assisting and mentoring micro start-up businesses as part of the governments longest running and successful new business incentive scheme, Luke has intimate knowledge and experiences of what drives people to pursue their business goals. Moving to the area in 2001 with wife Samantha, Luke loves the vibrant growth, natural beauty and community inclusiveness Wollongong has to offer. Luke’s desire to continue to evolve has seen him recently obtained his Masters of Management from Charles Sturt University. Luke loves nothing more than spending time with Samantha and his two girls, especially when trying to perfect the latest dances moves the girls rope him into attempting.


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