Amplify Franchising have a team of professional franchise specialists, experienced in the fields of Franchise Recruitment, Franchise System Development, Franchising Feasibility, Franchising Consultancy, The Amplify Franchising Process, Lead Generation & Marketing, and Franchise Sales & Brokerage Services.

Franchise Recruitment

Need A Franchise Recruitment Specialist?

The Amplify Franchise Recruitment Team has developed the unique and proprietary Franchise Recruitment with PURPOSE™ program for the development and implementation of your recruitment system. This system has been developed over many years and provides the fundamental building blocks for the growth of any reputable franchise business. Amplify’s Franchise Recruitment with PURPOSE™ includes the following:

  • Preparation & Process – Amplify assist with the development of franchise documentation including Franchise Agreement, Disclosure Document and other important documentation. Amplify develop the Franchisor Recruitment Processes and procedures.
  • Unique Selling Proposition (USP) – Amplify refine and develop the brand positioning for the franchise in the eyes of the end customer and also in terms of the franchise recruitment candidate.
  • Recruitment Strategy – Amplify assist in the choice of Franchise Recruitment personnel, develop a marketing plan to generate quality franchisee prospects, develop the selection criteria for franchisees and also develop a system that builds confidence in all stakeholders throughout the recruitment process. Amplify will assist you with developing and implementing a successful franchisee profiling strategy.
  • Presentation – The team at Amplify work with you to structure the simultaneous gathering of information on franchise prospects and also dissemination of information about the franchise opportunity. A critical element of the Franchise Presentation involves the use of technology and human interactions to ensure best practice.
  • Offering – Effectively develop, package and communicate of the range of support and other services provided by the franchisor to their franchisees. From Learning and Development, through supplier arrangements and other services. This element of the process involves crystallising the franchise offering so that it may be promoted and implemented by all parties.
  • Sites & Scale – Includes development of a site selection criteria, and the preparation of a Territory Development Plan with goals and budgets and timeframes.
    Execution and Evaluation – Amplify work collaboratively to execute the strategy and develop a program for continual review and improvement. The execution phase involves the recruitment of franchisees and their referral to the franchisor for approval.

Franchise System Development

Looking To Grow Your Franchise Company?

If you’ve been franchising for some time but feel that your growth has stalled, then Amplify Business may be able to work with you to understand the roadblocks, work through the issues and “Amplify” your franchise system.

Franchise Feasibility

Is franchising the vehicle to grow your business?

If you own and operate a successful business and want to expand your business to amplify its coverage, impact, customer base and profit, then Franchising your concept and becoming a Franchisor may be an effective business growth option. Amplify Business will work with you to undertake a Franchising Feasibility Study including an Industry Analysis and Market Positioning Study to understand your business and work with you to evaluate a number of Distribution Channels (including Franchising) for the growth of your business.

Franchise Consultancy

Need Assistance with the development of your franchise system?

Franchising growth strategies are being applied to more and more businesses across more and more industries every year. Today, franchising dominates the food service and retail sectors and is also being applied to diverse industries such as business-to-business services, childcare, healthcare, education and information technology.

Our ‘Franchise Strategy’ services are specifically designed to assist Franchisors develop and implement a successful growth plan and include:

  • Workshops and other guidance for businesses investigating franchising as a growth vehicle.
  • Franchising Feasibility Analysis.
  • Commercial Policy Development.
  • Working with your Law Firm of choice on Legal Documentation Preparation.
  • Operations Manual development or improvement /update.
  • Pre-Opening Manuals development.
  • Franchisee Recruitment Manuals, systems development and implementation.
  • Franchisor ‘Amplify’ Services – designed to help franchisors take their business to the next level.
  • Franchising Best Practice manuals and processes for implementation.
  • Corporate Identity Manual Development.
  • Store Fit-Out manual development.
  • Training Manual Development.
  • Training Services.
  • Field Support Manual Development.
  • Marketing Services.
  • Conference (state and national) and other Presentations
  • Sales Training.
  • Exit Strategy development / divestment and preparation for business sale advice.
  • ‘Selling Your Business’ presentations and workshops.
  • Other specific projects

The Amplify Franchising Process

The Amplify Franchising Processwill incorporate your business philosophies, business principles, mission, core values and vision into the policies, processes, procedures and programs of your Franchise.

The Amplify Franchising Process

  1. Franchise Feasibility Study and Financial Model & Commercial Policy Development
  2. Franchise Legal Documentation
  3. Franchise Operations Manual
  4. Pre-Opening Manual
  5. Franchise Learning & Development Program
  6. Franchise Recruitment Process using Amplify - Franchise Recruitment with PURPOSETM
  7. Field Support System

Lead Generation & Marketing

Our Lead Generation and Marketing services are designed to help franchisors attract the ideal franchisee whilst measuring and managing the lead generation process. We work to ensure your franchisee recruitment marketing dollars not only attract and finds the franchisees that you want, but we implement a system that ensures we measure and evaluate the results for each media, and overall so that you can understand the return on your investment.

Franchise Sales and Business Brokerage Services

Need to ensure you maintain control over all your franchise resales?

Our Franchise Sales and Business Brokerage services involve us working with you on the execution of your franchise recruitment (selection) strategy for both greenfield (or new) franchises and also with the resale of existing franchises.

At Amplify we are not ordinary franchise recruiters or business brokers. We have worked in franchising with some leading Australian franchising brands. We work with Franchisors nationally by providing a vital link between their strategy and its implementation.

As franchise systems grow and change, the profile of their ideal franchisee also changes. The criteria that they need to meet changes and some of the current franchisees start to show themselves as less than ideal franchisee to represent the brand in their local area.

Amplify work with franchisors to understand their desires for change and then develop and implement a plan nationally to rejuvenate the network through selling existing outlets or territories (both company owned and franchised). We work to replace current operators with a new breed of franchisee with the skills and motivations to drive real growth.

Our Business and Franchise Sales services include:

  • The complete outsourcing of the franchise recruitment and business sales process
  • The provision of business appraisals for franchisees and company owned outlets
  • The preparation of an Information Memorandum (or Prospectus) for a Business For Sale
  • The development of an advertising plan for promoting the franchises for sale
  • The representation and selling of franchises
  • Accurate documentation management
  • CRM and database management and reporting
  • Understanding and complying with the Franchising Code of Conduct

Want to know more?

To find out more about Amplify’s franchising services, complete the below form or contact the Amplify team on 1300 267 287.

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